Which athlete-brand partnership created the first signature basketball shoe line that continued production even after the athlete retired, revolutionizing sports marketing?

In the world of sports retail, athlete endorsements have transformed how products are marketed and sold. One particular deal in the 1980s revolutionized the entire sports marketing industry, creating a template that brands still follow today. This partnership not only saved an athletic company from financial trouble but also created one of the most recognizable product lines in history. Test your knowledge about this groundbreaking sports business moment that forever changed how athletic products are endorsed and marketed.

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Michael Jordan and Nike (Air Jordan)
Magic Johnson and Converse
Larry Bird and Adidas
Kareem Abdul-Jabbar and Puma