Which candy brand experienced a 65% sales increase after its famous product placement in the 1982 film 'E.T. the Extra-Terrestrial', pioneering the strategic integration of consumer products in major films?

Product placement has become a billion-dollar industry within film and television, transforming how brands reach audiences and how productions are funded. But not all product placements are created equal. Some brand integrations have become iconic, shifting advertising paradigms and creating mutually beneficial relationships between consumer products and entertainment. This trivia question focuses on one of the most successful and influential product placements in cinema history that forever changed how brands approach film marketing.

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses