Which mythological concept did the Greek-inspired retail chain 'Olympus Markets' use as the foundation for their groundbreaking customer loyalty program in 2019?

Throughout history, mythology and folklore have influenced retail strategies in fascinating ways. From store layouts inspired by ancient labyrinths to advertising campaigns featuring legendary heroes, the intersection of myth and commerce has a rich tradition. This trivia question explores how ancient folklore has been leveraged in modern retail customer retention strategies. Test your knowledge about how one major retailer used mythological storytelling to create a memorable loyalty program!

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The Twelve Labors of Hercules - where customers completed 12 different shopping challenges to earn 'Immortality Status' with lifetime discounts
The Golden Fleece - where customers collected golden tokens with each purchase to eventually redeem for a 'legendary' prize package
The Oracle of Delphi - where predictive analytics sent personalized 'prophecies' about products customers might want based on past purchases
The Odyssey Journey - where customers earned 'miles' on a digital map of Odysseus' journey, with rewards at each mythological location