Which innovative marketing strategy did Celestron use during the 2019 launch of their StarSense Explorer telescopes that led to record-breaking first-month sales?

The astronomy industry has seen remarkable product innovations and marketing strategies over the years. From telescopes to planetarium software, companies have employed various techniques to launch their astronomy products successfully. This poll tests your knowledge about one of the most successful astronomy product launches in recent history, which revolutionized how amateur astronomers interact with the night sky.

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They created an augmented reality app that showed users exactly what celestial objects they could view in real-time from their location before purchasing
They partnered with NASA to offer buyers exclusive access to images from the Hubble Space Telescope
They implemented a subscription model where customers could upgrade their telescope components every six months
They launched during a total solar eclipse and offered synchronized viewing events across 50 major cities