Which sports brand first introduced the concept of 'Experience Zones' in their flagship stores, allowing customers to test products in simulated athletic environments before purchasing?

The sports retail industry is constantly evolving with new technologies and marketing strategies to enhance customer experience and drive sales. Major athletic brands have pioneered various approaches to connect with their audiences both in-store and online. This trivia question tests your knowledge about a groundbreaking retail marketing initiative in the sports industry that changed how brands engage with consumers.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike, with their Nike Town concept in 1990
Adidas, with their HomeCourt concept in 2005
Under Armour, with their Brand House concept in 2010
Puma, with their Forever Faster zones in 2013