Which innovative marketing approach contributed most significantly to the James Webb Space Telescope becoming NASA's most-followed mission launch on social media in 2021?

The James Webb Space Telescope (JWST) represents one of the most significant astronomical advances of our generation. Beyond its scientific importance, its launch was also a masterclass in public engagement and marketing. This poll tests your knowledge about how NASA and its partners transformed a complex scientific mission into a global cultural moment that captivated millions beyond the traditional astronomy audience.

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The "Webb-cam" livestream allowing viewers to watch real-time assembly of the telescope components
The "Where Will Webb Look?" interactive web portal that let the public suggest and vote on observation targets
The cross-platform "29 Days on the Edge" countdown campaign highlighting the complex deployment sequence
The augmented reality app that let users virtually unfold the telescope's sunshield in their own homes