Which candy's appearance in a 1982 sci-fi blockbuster led to a 65% increase in sales, establishing one of the most successful product placements in film history?

Product placement has become a sophisticated art form in modern cinema and television. From subtle background appearances to plot-central integrations, brands have found creative ways to become part of our favorite stories. This trivia question explores one of the most successful brand collaborations in film history that changed how the industry approached product integration and resulted in a measurable sales phenomenon that marketing experts still study today.

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Reese's Pieces in 'E.T. the Extra-Terrestrial'
Skittles in 'Close Encounters of the Third Kind'
M&M's in 'The Goonies'
Hershey's Kisses in 'Back to the Future'