Which cultural festival inspired the creation of the 'Juan Valdez' mascot, who represents Colombian coffee worldwide?

Brand mascots often reflect the cultural traditions of their origins. These iconic characters become intertwined with heritage celebrations and cultural identities around the world. Test your knowledge about how major brands have leveraged cultural symbols and traditions through their mascots to connect with specific communities and celebrate diverse heritages.

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Day of the Dead (Día de los Muertos)
Festival of the Coffee Harvest (Fiesta de la Cosecha del Café)
Carnival of Barranquilla
Flower Festival (Feria de las Flores)