Which linguistic device is primarily responsible for making Apple's 'Think Different' slogan (1997-2002) so effective and memorable?

Marketing slogans are carefully crafted using linguistic principles to create memorable, persuasive phrases that stick in consumers' minds. The most successful brand slogans leverage phonological, semantic, and cognitive linguistic techniques to enhance recall and emotional connection. This poll tests your knowledge of how language science influences one of the most famous linguistic brand slogans in history.

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Grammatical subversion (using an adjective 'different' where an adverb 'differently' would be grammatically standard)
Alliteration (repetition of initial consonant sounds)
Rhyming couplet (matching sound patterns at phrase endings)
Onomatopoeia (words that phonetically imitate the sounds they describe)