Which Broadway musical was the first to use a viral marketing campaign featuring a mysterious symbol that appeared on buildings across major cities before its official announcement?

The performing arts industry, particularly Broadway productions, has pioneered innovative marketing strategies that transformed how theatrical productions are promoted to audiences worldwide. From traditional newspaper ads to digital campaigns, the evolution of performing arts marketing has been remarkable. Test your knowledge about one of the most significant Broadway marketing campaigns that changed the industry forever!

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Hamilton
The Phantom of the Opera
Wicked
Les Misérables