Which architectural product marketing innovation, first widely adopted in the 1990s, revolutionized how building materials and systems were presented to clients?

The way architectural products are marketed has evolved significantly over the decades, adapting to new technologies and client expectations. This poll tests your knowledge about a pivotal shift in architectural product presentation that changed how designers and clients visualize potential projects. Understanding these marketing milestones helps architects better appreciate the tools they now take for granted in client communication and project development.

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