Which scientist's famous brand logo, created in 1993 and featuring a stylized double helix, has become the iconic symbol for the company that pioneered commercial DNA sequencing technology?

In the realm of scientific advancement, branding plays a crucial role in how groundbreaking technologies are perceived and adopted. One of the most significant scientific discoveries of the 20th century changed how we understand life itself and created a powerful brand identity in the process. Test your knowledge about the intersection of scientific achievement and iconic branding that continues to shape research and commercial applications today.

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Craig Venter (Celera Genomics)
Leroy Hood (Applied Biosystems)
Kary Mullis (PCR inventor)
Michael Hunkapiller (Illumina)