Which company famously eliminated all plastic packaging from its stores in 2019, replacing it with paper-based alternatives, despite initial concerns about increased costs and product protection?

Product packaging isn't just about protection - it's a strategic business decision that can significantly impact sales, brand perception, and environmental footprint. In recent years, major companies have made dramatic shifts in their packaging strategies to address sustainability concerns while maintaining brand identity. How well do you know the packaging innovations that made business headlines?

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Lush Cosmetics
The Body Shop
Sephora
Bath & Body Works