Which groundbreaking book format innovation did Penguin Books introduce in 1935 that revolutionized the publishing industry and made literature more accessible to the masses?

In the world of publishing, certain brands have become iconic symbols of literature itself. The evolution of publisher logos and branding strategies has shaped how we interact with books as both art and commercial products. This trivia question explores a pivotal moment in publishing history that transformed how books were marketed, distributed, and consumed by the reading public.

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• The standardized paperback with color-coded covers priced at sixpence (the cost of a pack of cigarettes)
• The first leather-bound collector's editions with gold-leaf embossing
• The first illustrated dust jackets for hardcover novels
• The first subscription-based book club with monthly deliveries

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