Which Broadway musical broke merchandise sales records by selling over $1 million in merchandise per week during its peak popularity?

The performing arts world isn't just about the show - it's also about the merchandise that helps fans take a piece of the magic home. Broadway shows have revolutionized theatrical merchandise, turning it into a significant revenue stream and marketing tool. Test your knowledge about the business side of Broadway merchandise and how these iconic shows have created memorable branded products that extend the theatrical experience beyond the final curtain call.

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Hamilton
The Lion King
Wicked
The Phantom of the Opera