Which famous children's book character was the first to be licensed for commercial merchandising, creating a revolutionary brand collaboration model for literature in the 1930s?

Throughout history, famous literary works and characters have inspired unique brand collaborations that bridge the gap between commerce and culture. These partnerships have created memorable products that appeal to both literary enthusiasts and mainstream consumers. Test your knowledge about some of the most significant literary brand collaborations that have shaped how we experience literature beyond the page.

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Peter Rabbit (Beatrix Potter)
Winnie-the-Pooh (A.A. Milne)
The Little Prince (Antoine de Saint-Exupéry)
Babar the Elephant (Jean de Brunhoff)