Which 2012 sci-fi film suffered massive losses partially due to a failed retail partnership with JCPenney that launched stores-within-stores called 'The Shop at Barsoom' that consumers didn't understand?

Even Hollywood's biggest studios sometimes get it wrong! This trivia question explores one of the film industry's most notorious retail promotion failures that impacted a major movie release. Test your knowledge about the business side of filmmaking and how marketing missteps can affect a film's success. Do you know your cinema history beyond what appears on screen?

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John Carter
Battleship
Cloud Atlas
Prometheus