Which sports retailer first introduced a widely successful subscription box model specifically for athletes in 2011, revolutionizing how consumers discover and test new sports gear?

The sports industry has transformed how fans engage with their favorite activities through innovative subscription models. From fitness apps to equipment services, subscription-based offerings have changed how consumers access sports products and experiences. This trivia question explores a pioneering moment in sports subscription history that changed the industry landscape.

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Fabletics - offering customized workout apparel on a monthly basis
DICK'S Sporting Goods - with their ScoreCard Select program
Stridebox - delivering curated running products and nutritional items
Under Armour - through their ArmourBox quarterly delivery service