Which celebrity endorsement deal is widely considered the most profitable in history, creating a brand that eventually generated over $1 billion in revenue for Nike?

In today's marketing landscape, celebrity endorsements can make or break a product launch. The strategic pairing between brands and famous personalities can create powerful market movements and significant ROI when done correctly. This trivia question explores one of the most financially successful celebrity endorsement deals in history that fundamentally changed how brands approach influencer partnerships.

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Michael Jordan's partnership with Nike for Air Jordan
George Foreman's deal with Spectrum Brands for the Foreman Grill
Kylie Jenner's collaboration with Coty for Kylie Cosmetics
50 Cent's partnership with Glacéau for Vitamin Water