Which major sports brand made headlines in 2017 by announcing a radical shift to focus on direct-to-consumer (DTC) sales, planning to reduce wholesale distribution from 30,000 to just 40 strategic partners?

The sporting goods industry has undergone massive changes in how brands connect with athletes and fans. Digital transformation has revolutionized how sports products are marketed, sold, and experienced. This trivia question tests your knowledge about a significant retail strategy shift that changed how a major sports brand approaches its customer relationships and sales channels.

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Nike (Consumer Direct Offense strategy)
Adidas (Own the Game strategy)
Under Armour (Direct-to-Consumer Initiative)
Puma (Forever Faster retail transformation)