What unique marketing strategy did Tesla use during the 2017 launch of its Semi electric truck that broke conventional transportation industry norms?

Tesla's entry into the commercial transportation sector marked a significant shift in how we think about freight and logistics. The Tesla Semi promised to revolutionize the trucking industry with electric power, but its journey from announcement to actual deployment faced several challenges and strategic pivots. Test your knowledge about this landmark product launch that bridged consumer automotive innovation with commercial transportation solutions.

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They allowed potential customers to place reservations with a $5,000 deposit before finalizing production specifications
They launched the product exclusively through an augmented reality experience with no physical prototype
They announced the Semi would be available only through a subscription-based leasing model rather than purchase
They revealed the truck was designed through an open-source collaboration with competing transportation companies