Which groundbreaking retail strategy did Celestron use in the 1970s that revolutionized the consumer telescope market and made astronomy more accessible?

In the competitive world of astronomy retail, certain product campaigns have changed how we connect with the cosmos. This poll explores how Celestron, one of astronomy's most recognized brands, transformed amateur astronomy through an innovative marketing campaign in the 1970s that democratized stargazing and created a revolution in consumer telescope purchasing. Test your knowledge of this pivotal moment in astronomy retail history!

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The 'Celestron Orange Tube' campaign that standardized telescope aesthetics and created brand recognition through distinctive coloring of their Schmidt-Cassegrain telescopes
The 'Stars in Your Hands' subscription model where customers could lease telescopes monthly instead of purchasing outright
The 'Cosmic Connection' program offering free university partnerships where telescopes were placed in public spaces for community use
The 'Stellar Guarantee' which offered the first-ever lifetime warranty on all optical components, reducing perceived consumer risk