Which gaming company first introduced in-store 'gameplay pods' that allowed customers to experience full VR gaming demos with haptic feedback suits before purchasing?

The gaming industry has transformed retail experiences through innovative experiential marketing strategies. From pop-up gaming arenas to virtual reality demos in stores, gaming brands have pioneered new ways to engage customers and create memorable retail experiences. Test your knowledge about a groundbreaking experiential marketing campaign that changed how gaming products are showcased in physical retail environments.

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Valve Corporation with their SteamVR Experience Centers in 2018
Sony PlayStation with their PS VR Arcade stations in 2017
Nintendo with their Switch Experience Zones in 2019
Microsoft with their Xbox Immersion Rooms in 2020