Which 1999 film pioneered viral marketing in the film industry with its groundbreaking 'Is it real?' campaign that included fake documentaries and missing person reports?

The film industry is known for its blockbuster movies, but equally impressive are the marketing campaigns behind them. Studios often spend 50-100% of a film's production budget on marketing alone! From merchandise tie-ins to viral campaigns, these promotional strategies can make or break a film's success. This trivia question tests your knowledge about one of the most innovative and successful film marketing campaigns that changed how movies are promoted forever.

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The Blair Witch Project
The Sixth Sense
Fight Club
The Matrix