Which 19th century entrepreneur is credited with inventing the concept of 'money-back guarantee' as a marketing strategy to overcome customer hesitation?

Throughout history, certain marketing strategies and campaigns have revolutionized how products are sold and advertised. While modern marketing seems sophisticated, many groundbreaking techniques have roots dating back centuries. This poll tests your knowledge about historical marketing innovations that shaped today's product landscape and the visionaries behind them.

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John Wanamaker, founder of one of America's first department stores
Aaron Montgomery Ward, pioneer of mail-order catalog business
Rowland Hussey Macy, creator of Macy's department store
Josiah Wedgwood, English potter who marketed to nobility and created mass appeal