Which children's book series pioneered the concept of 'midnight release parties' as a retail experience strategy, creating a global shopping phenomenon that transformed bookstores into themed event spaces?

The intersection of literature and branding has created some of the most recognizable intellectual properties in the world. Publishers and authors have increasingly recognized the power of brand identity in the competitive literary marketplace. This trivia question explores an innovative branding strategy that transformed a book series into a global cultural phenomenon with dedicated retail experiences.

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Harry Potter series by J.K. Rowling
The Chronicles of Narnia by C.S. Lewis
A Series of Unfortunate Events by Lemony Snicket
Percy Jackson & The Olympians by Rick Riordan