Which celebrity-brand partnership was the first to reach $1 billion in sales and revolutionized the athlete endorsement model by including royalty payments instead of just flat fees?

Throughout history, strategic brand collaborations with celebrities have sometimes resulted in game-changing product lines that transformed both the celebrity's career and the brand's market position. These partnerships go beyond simple endorsements to create entirely new product categories or redefine existing ones. Test your knowledge about one particularly revolutionary celebrity-brand collaboration that changed the retail landscape.

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Michael Jordan and Nike (Air Jordan)
Rihanna and LVMH (Fenty)
George Foreman and Salton Inc. (Foreman Grill)
Jessica Simpson and Camuto Group (Jessica Simpson Collection)