Which Broadway musical pioneered the 'digital lottery' ticket system that revolutionized accessibility and became a standard marketing strategy across the industry?

The performing arts industry has seen numerous innovative marketing strategies over the years, particularly in the world of theater. Broadway shows represent some of the most successful examples of how strategic marketing can transform a production into a global phenomenon. This poll tests your knowledge of a groundbreaking marketing initiative that changed how Broadway shows reach audiences and influenced marketing approaches across the performing arts sector.

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Hamilton (2015)
Wicked (2003)
The Lion King (1997)
The Book of Mormon (2011)