Which gaming company first launched a fully-interactive VR retail store where players could try virtual versions of physical products before purchasing them in real life?

The gaming industry has been pioneering virtual shopping experiences that are reshaping how consumers interact with products. Major game developers and platforms are creating virtual storefronts where players can examine digital merchandise in immersive 3D environments before purchasing physical or digital goods. Test your knowledge about this emerging intersection of gaming technology and retail innovation!

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Epic Games (with their 2019 'Fortnite Flagship' virtual store that partnered with Nike)
Valve (through Steam VR Shopping in partnership with Amazon in 2020)
Sony Interactive (with PlayStation Home Shopping extension launched in 2021)
Nintendo (with their 'Switch Reality Shop' released alongside Labo VR in 2020)