In retail visual storytelling, which mythological concept inspired the popular 'hero's journey' store layout that guides customers through a narrative-based shopping experience?

Throughout history, merchants have leveraged powerful symbols and stories to sell their wares. Even today, many major brands draw inspiration from mythology and folklore in their branding strategies and store layouts. This trivia question explores how ancient myths have influenced a specific modern retail practice that creates an immersive customer journey.

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Joseph Campbell's monomyth pattern, based on his studies of global mythology
The Norse concept of Yggdrasil, representing interconnected realms
Greek labyrinth design from the Minotaur myth
Egyptian Book of the Dead's journey through the afterlife