Which performing arts organization first implemented a dynamic pricing model with integrated loyalty program that adjusted ticket prices based on both demand AND a patron's attendance history?

The performing arts industry has evolved significantly in how it connects audiences with performances. Ticketing systems and customer loyalty programs have transformed how venues sell seats and build relationships with patrons. This trivia question explores a groundbreaking innovation in performing arts customer loyalty that changed how theaters engage with their audiences. Test your knowledge of the business side of performing arts!

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The Metropolitan Opera (New York) with their 'Met Opera Score' system in 2008
Royal Shakespeare Company (UK) with their 'ShakesPoints' program in 2011
Sydney Opera House with their 'Performance Pass' technology in 2010
Cirque du Soleil with their 'Cirque Club Rewards' initiative in 2009