In 2009, which major consumer goods company lost an estimated $120 million after a disastrous rebranding attempt that was reversed just 6 weeks after launch due to overwhelming consumer backlash?

In the world of retail and brand management, companies invest millions to build consumer recognition and loyalty. Sometimes, however, even major corporations make costly branding decisions that backfire dramatically. This poll tests your knowledge about one of the most infamous product rebranding failures in business history - a case study frequently taught in marketing courses as a cautionary tale of ignoring consumer psychology and brand equity.

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Tropicana (PepsiCo) with its packaging redesign that removed the iconic orange with straw
Gap with its short-lived new logo that abandoned the classic blue box design
Coca-Cola with its 'New Coke' formula replacement for the original product
Netflix with its attempted Qwikster DVD service spin-off