Which renowned architectural firm underwent a controversial logo redesign in 2017, replacing their 25-year-old serif wordmark with a minimalist sans-serif design that sparked debate across the industry?

In the world of architecture, branding plays a crucial role in firm recognition and market positioning. Architectural firms invest significant resources in developing logos that reflect their design philosophy, precision, and creative approach. This poll tests your knowledge about a famous architectural firm's logo evolution that sparked industry-wide discussions about branding in professional design services.

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Foster + Partners
Pentagram
Gensler
Zaha Hadid Architects