Which major sporting goods manufacturer faced significant backlash after changing their iconic logo in 2019, resulting in a reported $14 million in lost sales before reverting to their classic design?

In the competitive world of sports retail, brands often undergo significant logo transformations to modernize their image, appeal to new generations, or mark a strategic shift. These visual identity changes can represent pivotal moments in a company's evolution, sometimes sparking controversy among loyal customers while attempting to attract new ones. Test your knowledge of one famous sports brand's controversial logo change that had significant market implications.

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Reebok with their delta symbol replacement
Under Armour with their minimalist UA redesign
Asics after removing their iconic tiger stripes
New Balance with their abstract N simplification