Which pharmaceutical company pioneered the first FDA-approved direct-to-consumer medical app that allowed patients to self-diagnose minor conditions and connect directly to appropriate medications?

Consumer behavior in healthcare has evolved dramatically with digital transformation. Today's patients are more informed than ever, researching symptoms and treatment options before consulting physicians. This has transformed how medical products and services are marketed. Test your knowledge about a groundbreaking digital marketing campaign that changed how pharmaceutical companies engage with patients directly.

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Johnson & Johnson with their 'HealthSense' platform in 2018
Pfizer's 'DirectRx' mobile application launched in 2019
GlaxoSmithKline's 'PatientPartner' digital interface from 2017
Bayer's 'MediConnect' consumer portal introduced in 2020