Which celebrity-brand collaboration is reported to have generated over $1 billion in retail sales annually since its launch, transforming both the brand's market position and the celebrity's business empire?

Celebrity partnerships with brands have become a cornerstone of modern marketing strategy. When famous personalities collaborate with companies, they can dramatically transform brand perception, target new demographics, and drive significant sales increases. This trivia question explores one of the most financially successful celebrity-brand collaborations in recent history and the retail strategy behind it.

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Rihanna's Fenty Beauty with LVMH
Kylie Jenner's Kylie Cosmetics with Coty
George Clooney's Casamigos Tequila with Diageo
Kanye West's Yeezy with Adidas (prior to termination)