Which celebrity endorsement deal is credited with increasing Nike's market value by approximately $6 billion within a decade through the iconic Air Jordan line?

Celebrity endorsements have become a cornerstone of retail branding strategies. When famous personalities align with products, they can dramatically influence consumer behavior and brand perception. This poll explores one of the most successful celebrity-brand partnerships in history and its remarkable impact on retail revenue. Test your knowledge about the business side of celebrity endorsements!

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Michael Jordan
Serena Williams
LeBron James
Tiger Woods