Which major retail brand rebranded in 2011 to incorporate a traditional cultural symbol that represents good fortune and prosperity in its country of origin?

Traditional cultural elements are increasingly being incorporated into retail brand identities to connect with consumers on a deeper level. Many global brands have successfully integrated cultural heritage into their logos, packaging, and brand stories. This trivia question tests your knowledge about how cultural traditions have influenced prominent retail branding strategies around the world.

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Starbucks (removed outer ring to highlight the siren, a mythological figure from maritime folklore)
Alibaba (incorporated elements of traditional Chinese calligraphy and the symbol for prosperity)
IKEA (added traditional Swedish Dala horse patterns to its logo)
Zara (embedded Spanish flamenco-inspired patterns into their wordmark)