Which transportation company pioneered the first loyalty program that allowed customers to earn points for both travel AND retail purchases at their hubs?

The intersection of transportation and retail has created unique customer loyalty programs that revolutionized how travelers shop. From airports to train stations, transportation hubs have become retail destinations with innovative loyalty strategies. Test your knowledge about one of the most successful transportation retail loyalty programs that changed customer expectations!

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American Airlines with AAdvantage MarketPlace (1981)
Amtrak with Guest Rewards Shopping (1995)
British Airways with Avios Retail Connect (1988)
Japan Railways with JR-Point Shopping Network (1992)