Which innovative loyalty strategy has been credited with increasing customer retention by over 40% for major sports retailers since 2018?

In today's competitive sports retail landscape, brand loyalty has become a crucial metric for success. Major athletic brands invest billions in building customer allegiance through innovative strategies. This trivia tests your knowledge about a groundbreaking brand loyalty phenomenon that changed how sports retailers approach customer retention. Can you identify which technique revolutionized sports retail loyalty programs in the past decade?

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