Which innovative marketing strategy did Netflix use to revolutionize TV viewing habits when releasing 'House of Cards' in 2013?

The film and television industry has been dramatically transformed by streaming services in recent years. Major studios have launched their own platforms, creating new business models and changing how content reaches audiences. This trivia question explores one of the most successful marketing strategies employed by a streaming giant to disrupt traditional viewership patterns.

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Releasing all episodes at once, creating the 'binge-watching' phenomenon
Weekly episodes with interactive viewer voting on plot developments
Theatrical premieres of episodes before streaming availability
Releasing different episode versions based on viewer demographics