Which 1982 film featured a candy brand that reportedly saw a 65% increase in sales after its prominent product placement, establishing one of the most successful brand integrations in movie history?

Product placement has evolved into one of the most influential advertising techniques in entertainment media. From obvious brand displays to subtle integrations that become part of the storyline, companies spend millions to get their products featured in movies, TV shows, music videos, and even video games. This trivia question tests your knowledge about one of the most financially successful product placements in film history that changed how brands approach entertainment marketing.

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E.T. the Extra-Terrestrial (featuring Reese's Pieces)
Rocky III (featuring Nike)
Tootsie (featuring Coca-Cola)
Blade Runner (featuring Atari)