Which innovative product development approach did Oxford University Press use for its 2019 major revision of the New Oxford Annotated Bible that was unprecedented in religious publishing?

The digital age has transformed religious publishing, bringing ancient wisdom to modern platforms. Religious texts represent some of the earliest and most enduring published products in human history, but their production and distribution have evolved dramatically. Test your knowledge about how sacred text publishing has innovated in the modern era, combining traditional reverence with cutting-edge product development approaches.

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They used machine learning to analyze 50,000 reader surveys to determine which annotations needed expansion or clarification
They created the first Bible with augmented reality features that displayed historical context when smartphone cameras were pointed at specific passages
They developed a customizable print-on-demand system allowing purchasers to select which books and commentaries to include in their personal edition
They incorporated blockchain technology to verify the theological credentials of each contributing scholar and annotation