Which major fashion retailer was the first to launch a dedicated virtual store on Roblox that allowed players to purchase digital clothing items that could also be redeemed as physical products?

In recent years, gaming platforms have evolved beyond entertainment into powerful retail spaces. Virtual worlds now host exclusive product launches, branded experiences, and innovative shopping destinations. This phenomenon, known as 'metaverse retail,' is reshaping how brands engage with younger demographics. Test your knowledge about one of the most significant retail innovations in gaming that bridged the virtual-physical shopping divide.

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Nike (with Nikeland)
Gucci (with Gucci Garden)
Forever 21 (with Shop City)
H&M (with H&M Virtual Plaza)