Which 19th century marketing campaign is credited with creating the first recognizable brand character that drove sales through storytelling and consistent imagery across multiple products?

In the early days of retail, marketing strategies were vastly different from what we see today. One particular campaign in the late 19th century revolutionized how products were marketed to consumers, creating a template that would influence retail marketing for generations to come. This campaign used storytelling, character development, and consistent branding in ways that were unprecedented at the time. Test your knowledge about this groundbreaking historical marketing innovation!

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The Quaker Oats Man campaign (1877)
Aunt Jemima pancake mix campaign (1889)
Coca-Cola's Santa Claus campaign (1892)
Singer Sewing Machine's 'Women of the World' campaign (1876)