Which gaming company broke retail sales records by launching their flagship console during a major shopping festival with an innovative 'Play Before You Pay' in-store experiential marketing campaign?

The gaming industry has transformed retail experiences in unique ways. From dedicated gaming stores to virtual shopping experiences in game worlds, the intersection of retail and gaming continues to evolve. Test your knowledge about how major gaming companies have approached retail sales strategies during special shopping festivals to boost their market presence and customer engagement.

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Sony with PlayStation 5 during Black Friday 2020
Nintendo with Switch during Singles' Day 2019
Microsoft with Xbox Series X during Cyber Monday 2020
Valve with Steam Deck during Amazon Prime Day 2021