Which astronomy retailer pioneered the 'Dark Sky Points' loyalty program that rewards customers for participating in light pollution reduction initiatives?

In the competitive world of astronomy retail and education, companies have developed unique customer loyalty programs to stand out. From telescope manufacturers to planetarium gift shops, astronomy-focused retailers have created innovative ways to keep stargazers coming back. Test your knowledge about one of the most successful customer loyalty initiatives in the astronomy retail sector!

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Celestron
Orion Telescopes & Binoculars
Meade Instruments
Sky-Watcher