Which sports apparel company first introduced a widespread AR feature that allowed customers to virtually try on shoes using their smartphone camera?

The sporting goods industry has undergone massive transformation through technology adoption. Augmented reality has particularly changed how consumers interact with sports products before purchase. Test your knowledge about how AR is reshaping the sports retail landscape and creating immersive shopping experiences for athletes and sports enthusiasts alike.

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Nike with their Nike Fit AR technology (2019)
Adidas with their AR Shoe Try-On platform (2017)
Under Armour with their UA Virtual Footwear Experience (2018)
Puma with their Puma Fit AR solution (2020)