Which presidential campaign was the first to successfully leverage micro-targeted digital advertising based on voter data analytics?

Political campaigns have evolved dramatically in the digital age, with product innovation and consumer behavior analytics transforming how candidates connect with voters. From targeted advertising to personalized messaging, modern political campaigns use sophisticated retail marketing techniques to engage citizens. This trivia tests your knowledge about a groundbreaking digital innovation that changed political campaigning forever.

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Barack Obama's 2008 campaign, which built a revolutionary voter database and targeting system called 'Project Narwhal'
Donald Trump's 2016 campaign, which pioneered the 'Project Alamo' digital operation with Cambridge Analytica
George W. Bush's 2004 campaign, which created the first comprehensive voter file system called 'Voter Vault'
Hillary Clinton's 2016 campaign, which developed the 'Ada' algorithm for optimizing campaign resource allocation