Which major film studio launched the first permanent VR retail installation that allows fans to step inside their favorite movie scenes and purchase exclusive merchandise?

The film and television industry has been exploring virtual reality (VR) technology to transform how audiences experience content. Major studios have invested millions in VR experiences that extend their franchises beyond traditional screens. From immersive movie tie-ins to virtual set visits, VR is reshaping entertainment retail. Test your knowledge about this cutting-edge intersection of film, television, and virtual reality retail innovations!

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• Warner Bros. with their 'DC Universe: Virtual Ventures' at flagship WB stores
• Disney with their 'Star Wars: Tales from the Galaxy's Edge' VR retail experience
• Universal Studios with their 'Jurassic World: VR Expedition' shopping adventure
• Paramount Pictures with their 'Mission Impossible: VR Retail Operations'

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